The brooch has been declared dead and resurrected so many times over the course of fashion history that at this point we should probably stop tracking its vital signs and simply accept that it is, constitutionally, immortal.
What has changed is not whether brooches are in fashion — they always are, somewhere — but how thoughtful, modern women are choosing to wear them. In the 1950s and early 60s, arguably the golden age of brooch adornment, a single bold brooch helped anchor an entire look; whether that be a starburst on a silk shirt collar, a rhinestone cluster on the lapel of a structured wool coat, or a bold cabochon on neckline of a cocktail dress.
Today, women are styling brooches as versatile, modern accessories, adopting a “more is more” philosophy and accenting outfits in new, creative ways.
"The brooch is the one piece of jewelry that rewards real knowledge of proportion. When you get it right, it looks effortless. When you get it wrong, you know immediately."
On Placement
The traditional lapel position — left side, chest height — remains the most reliable. It works with blazers, structured coats, and heavier knits in a way that reads as elevated and intentional. For a modern twist on this look, embrace the maximalist trend of clustering a mix of new and vintage pieces on a blazer lapel or sweater neckline.
Another classic take is the brooch worn at the very center of a shirt collar. This placement works particularly well with mid-century-inspired starburst pieces, whose radial symmetry reads with polished sophistication, or a bejeweled bow for a playfully feminine accent.
While these are a few tried-and-true options, there is really no wrong way to wear a brooch in 2026. We’re in love with some of the inspired placements spotted across runways, red carpets, and city streets in recent months: try utilizing your collection as a waist cinch, scarf closure, hair accessory, faux cuff links, or on a hat, belt, or purse.
On Scale
The brooch is the one piece of jewelry that rewards real knowledge of proportion. When you get it right, it looks effortless. When you get it wrong, you know immediately. The most common mistake is choosing a piece that's too small for the context: a brooch that reads beautifully on a display card will sometimes disappear entirely against the visual field of a coat or a sweater.
Balance your big statement pieces with your tiny treasures by knowing the time and place for each: a large, figural pin is perfect for a one-and-done pop on a purse or lapel, while smaller brooches work beautifully as a cluster or tailored accent on an otherwise understated collar. But it’s hard to go "too big" or "too bold" with this creative and versatile accessory.









